Shopping ads Certification - Đáp án thi chứng nhận quảng cáo mua sắm Google Ads

Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions.

By earning the Shopping ads Certification, Google recognizes your ability to:

• Explain the basics of a growing retail business with Google
• Explain how Shopping ads work
• Articulate the importance of Policy in the Shopping Ads Ecosystem
• Identify core components of Google Shopping policy
• Describe how Merchant Center and a product feed support your shopping strategy
• Choose the appropriate campaign type for your marketing objectives
• Describe how Smart Shopping Campaigns work and their key benefits

Shopping ads Certification - Đáp án thi chứng nhận quảng cáo mua sắm Google Ads

Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.

• True
• False

What can Local Catalog Ads do?

Select All Correct Responses

• Reach mobile shoppers
• Drive store visits
• Promote store deals
• All of the above

Which of the following is something retailers shouldn't do in a shifting retail landscape?

• Accelerate by making data the foundation of everything they do
• Connect with customers anywhere and everywhere they are in a brand-first way
• Provide minimal information to simply things
• Remove friction to drive action

Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they're discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?

• Any shopping queries
• Broader queries
• Local intent queries
• Long-tail or specific queries

Smart Shopping campaigns simplify campaign management by automating which of the following?

Select All Correct Responses

• Ad creation
• Targeting
• Bidding
• All of the above

True or false? Shopping ads use product data to determine how and where to show ads.

• True
• False

True or false? Shopping campaigns can help promote online and local inventory.

• True
• False

Which of these are ways you can help build a better consumer experience to drive action? Choose three.

Select 3 Correct Responses

• Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products.
• Offer an easy checkout process.
• Simplify the shopping experience by providing minimal information.
• Adopt a single channel experience (online only or offline only).
• Let shoppers buy online and pick up in-store.

What are free product listings?

• Free product listings use product information directly from the website to curate no cost ads without a product feed.
• Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
• Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
• Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.

You want to launch your first Shopping campaign, but you don't know the difference between Search and Shopping.

What's a benefit of Shopping Ads?

• Shopping Ads are a text-based-only format that's easy to set up using keywords and location as the minimum requirement for launching.
• Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
• Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
• Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.

Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two.

Select 2 Correct Responses

• Viewable cost per impression (CPM)
• Maximize conversion value
• Target return on ad spend (tROAS)
• Enhanced cost-per-click (eCPC)

According to Google Ads Policy, which category type does irresponsible data collection fall under?

• Editorial standards
• Prohibited content
• Restricted content
• Prohibited practice

How can conversion tracking help users?

• They can identify the number of potential users who are interested in your product or likely to convert.
• They can make decisions based on conversion data and users interested in your product.
• They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.
• They can measure conversion data. Conversion tracking is a report that you add to your campaign.

You work at a global company that ships products around the world. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland.

How are Shopping ads served in the European Economic Area and Switzerland?

• By any Comparison Shopping Service (CSS) you work with
• By Google My Business.
• By Google Merchant Center only
• By one Comparison Shopping Service (CSS)

What happens if you don't resolve repeated policy violations, such as the price in the feed not matching the price on the website?

• Suspension of feed
• Suspension of Google Ads
• Suspension of Google My Business account
• Suspension of Google Merchant Center account

You're looking to buy four chairs for your new deck. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. When users click on the ad, they land on the product page with one chair.

Which Shopping ads policy is the advertiser violating?

• Usefulness
• Return policy
• Unsupported Shopping content
• Misrepresentation of self or product

You've owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn't changed.

Which two actions should you take? Choose two.

Select 2 Correct Responses

• Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out.
• Uncover the needs to meet the requirements of curious and impatient consumers.
• Guarantee profitability, traffic, customer base, and sales with Shopping ads.
• Provide personalized experiences that meet shopper expectations online or in-store.

What are two commonly used programs in Google Merchant Center? Choose two.

Select 2 Correct Responses

• Local campaigns
• Store Ratings
• Promotions
• Product Ratings

How are Shopping ads created?

• Keywords in Google Ads help Google's system determine which ad will show for a user's search query.
• The campaign and bid settings in Merchant Center helps Google's system determine which ad will show for a user's search query.
• Keywords in Google Ads and the bid set in Merchant Center helps Google's system determine which ad will show for a user's search query.
• The product information in Merchant Center and the bid set in Google Ads helps Google's system determine which ad will show for a user's search query.

Which of the following attributes is optional when setting up a product feed in the Google Merchant Center?

• price
• image_link
• availability
• product_type

Which of these components are optimized automatically with a Smart Shopping campaign?

• Product feed creation
• Country of sale
• Campaign creation
• Budget allocation across networks

Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?

• Google's system will disapprove the feed until all required attributes are included. Availability is a required attribute.
• Google's system will flag it with a warning for you to resolve in the future. Availability is a required attribute.
• Google's system will flag it as a warning for you to resolve in the future. Availability is an optional attribute.
• Google's system will disapprove the feed, since availability is not an attribute in the product feed.

How do Smart Shopping campaigns work?

• Smart Shopping campaigns optimize toward a retailer's business goals by providing manual control over performance optimization. This drives simplicity, performance and reach
• Smart Shopping campaigns optimize toward a retailer's business goals through the use of machine learning across Google's suite of ad networks. This drives performance, simplicity, and reach.
• Smart Shopping campaigns provide the options of adding manual input and advanced machine learning.
• Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding.

You own a small business that sells shoes. You're ready to run your first Smart Shopping campaign that uses a set budget.

How does the system allocate budget on a Smart Shopping campaign?

• Budget is manually allocated by campaign, so you'll need to create a separate campaign by channel and budget.
• Budget is manually allocated across channels, based on your channel preference. You have control over the campaign setup while manually optimizing by channel.
• Budget is automatically allocated by campaign, so you'll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
• Budget is automatically allocated across channels, based on performance. You don't need to create a separate campaign for each channel.

Aside from the Google Merchant Center diagnostic interface, how would you expect to be notified of an account suspension?

• Email notification in Google My Business
• Email notification in Google Merchant Center and Google Ads
• Email notification in Google Ads
• Email notification in Google Merchant Center

Where might you see Standard Shopping ads? Choose three.

Select 3 Correct Responses

• Google Images
• The Shopping tab
• Google Search
• Google Maps
• Gmail

How can Shopping ads help retailers connect with potential shoppers? Choose two.

Select 2 Correct Responses

• Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return drives profit for the business.
• Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
• Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
• Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer's presence on the search results page.

What are the three main components of Google's policy mission statement? Choose three.

Select 3 Correct Responses

• Guarantee revenue for businesses
• Protect the business from fraudulent charges
• Implement fair and consistent policies
• Protect users' online safety
• Promote positive experience for all users

What's an example of an omnichannel goal?

• The store marketing team at a large pet company wants to double only in-store sales by Q4.
• A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.
• The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.
• A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.
• You are working with a client who is new to Shopping ads and you noticed that the inventory data the client plans to use for their product feed isn't accurate.

If a product feed is uploaded with data quality issues, what are two issues that might arise? Choose two.

Select 2 Correct Responses

• Data quality issues in Merchant Center will be detected by Google's system and will permanently suspend the account
• Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.
• Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
• Google's system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.

You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Your company does not allow refunds.

What should you do next?

• Refund policy is an optional landing page requirement. The policy is required for businesses that offer a refund; otherwise, it's not a violation to exclude it from the footer of the website so it's readily available.
• Refund policy is a landing page requirement. It's acceptable that you don't allow returns or refunds, but this must be clearly stated. Consider adding the return and refund policy to the footer of the website so it's readily available.
• Refund policy is a landing page requirement. In order to run on Shopping ads, you'll need to offer refunds and clearly state on the policy to the footer of the website so it's readily available.
• Refund policy is not a landing page requirement. Whether a business offers refunds or not, it's not required to have the policy on the website as long as there's a disclaimer.

How does Google Merchant Center interact with Google Ads?

• Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
• Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
• Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
• Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.

When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benefits do you gain?

• Viewable cost per impression (CPM)
• Target return on ad spend (tROAS)
• Maximize conversion value
• Enhanced cost-per-click (eCPC)

You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?

• Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women's Top Product group #2: Men's Top
• Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
• Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
• Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women's Top Product group #1: Sweater Product group #2: Short Sleeves

Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign?

• Responsive Display Ads
• Local Inventory Ads
• Product Shopping Ads
• Gmail Ads

When should you expect to pay for a Shopping ad?

• After someone clicks on your ad and lands on the site
• After someone buys something on the site
• After someone searches for your item
• After someone views your ad without engaging

Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Choose two.

Select 2 Correct Responses

• Shopping campaigns are organized by product groups.
• Shopping campaigns rely on product information instead of keywords.
• Shopping campaigns are organized by ad groups instead of products groups.
• Shopping ads are manually generated.

You're a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site traffic.

How can Merchant Center support your shopping strategy?

• Merchant Center offers robust reporting and analytics to track campaign and product-level performance.
• Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise.
• Merchant Center lets you manage how your in-store and online product inventory appears on Google.
• Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads.

What are three ways Shopping adds help you reach your goals? Choose three.

Select 3 Correct Responses

• Use data to fuel growth
• Secure leads and contacts
• Build better consumer experiences
• Drive app downloads
• Drive traffic and sales

Which basic website requirement must everyone follow in order to advertise on Shopping ads?

• Country-specific destination URL
• Full contact information
• Secure checkout
• Store policy

Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers?

• Enhanced cost-per-click (eCPC)
• Click-through rate
• Target return on ad spend (tROAS)
• Optimize for store visits

Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision?

• Lead
• Sales
• Website traffic
• Awareness

A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed.

Which structure would you recommend?

• Brand (brand name) + Product Type (i.e., category) + Availability (e.g., in stock, out of stock)
• Brand (brand name) + Availability (i.e., in stock, out of stock) + Attributes (e.g., color, size)
• Brand (brand name) + Attributes (i.e., color, size) + Availability (e.g., in stock, out of stock)
• Brand (brand name) + Product Type (i.e., category) + Attributes (e.g., color, size)

How would you accurately describe the function of product groups in a Shopping campaign?

• Product groups are keywords that are defined by categories you can select in each of your campaigns.
• Product groups are remarketing lists that you want to advertise in each of your campaigns.
• Product groups are used to specify which products from your feed you want to advertise in each campaign.
• Product groups are predefined themes that you can select in each of your campaigns.

What happens after a policy violation?

• Ad disapproval and campaign suspension
• Feed disapproval and item suspension
• Item disapproval and account suspension
• Campaign disapproval and ad suspension

You'd like to promote your products across Google's platform but aren't sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign.

Which statement is true about Smart Shopping campaigns?

• Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
• Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
• Smart Shopping campaigns can help you find and reach audiences across Google's platform without needing to create a separate campaign for each channel.
• Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.

Which of these is an online sales goal?

• You want to promote your online inventory and drive consumers to purchase a product on your website.
• You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
• You want your consumers to schedule an appointment before purchasing the product.
• You want to promote your product and drive consumers to your physical location.

Where would you advise someone to go in order to opt in to the Product Ratings Program?

• Google Merchant Center
• Google My Business
• Google Ads
• Product feed

Which definition of attributes in the product feed is correct?

• Attributes are keywords that describe a product.
• Attributes are the data points that describe a product.
• Attributes are numerals only that describe a product.
• Attributes are text only that describe a product.

Which ad format promotes in-store products and also drives traffic to stores?

Select 1 Correct Responses

• Local inventory ads
• Gmail ads
• Product Shopping ads
• Carousel ads

What are three benefits of a Smart Shopping campaign? Choose three.

Select 3 Correct Responses

• Uses manual signals to optimize goals
• Lets you manually set up campaigns
• Reduces complexity of campaign management via easy integration
• Lets you reach customers across Google platforms
• Uses real-time signals to help you optimize goals

What are three ways your shoppers can check out when purchasing an item? Choose three.

Select 3 Correct Responses

• Checkout on Google
• Checkout in your local store
• Checkout on Gmail
• Checkout on your website
• Checkout on Maps

Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?

• Maximize Clicks
• Enhanced CPC
• Manual Max CPC
• Target Return On Ad Spend (tROAS)

Why is it recommended to have a remarketing list with a Smart Shopping campaign?

• A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store.
• A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
• A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your products.
• A remarketing list will help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.

If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?

• Add negative keywords in the ad
• Add negative keywords in the product feed
• Add negative keywords in the campaign
• Add negative keywords in Merchant Center

Which of these tactics would help you maximize performance for a Smart Shopping campaign?

• Don't set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another.
• Create as many as 150 Smart Shopping campaigns to test performance and optimization.
• Launch at least 100 Smart Shopping campaigns per account and optimize based on performance.
• Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary.

What are two features of a Standard Shopping campaign? Choose two.

Select 2 Correct Responses

• You can optimize your goals based on real-time signals across all Google platforms.
• You can set up campaign, bidding, and product groups manually.
• You can optimize campaign performance and bids through automated bidding.
• You can create and edit an ad format.